《基础英语》PE2_U03_Text A.pptVIP

What is the usual abbreviation for public relations? 2. Why do some companies have public relations people? Exercise 3 Decide whether the statements are True (T) or False  (F) according to the passage. 1. A company should pay attention to public relations if it is to develop. 2. People will probably have more confidence in a company if they know of its activities, plans, or ideas. 3. What a company really needs to worry about is the opinions of the interested part of the big public. 4. If a public relations program does not take into account other people’s beliefs, interests and feelings, it will be less helpful. 5. Many companies hire independent public relations firms because their staff are not trained as well as the outsiders. Exercise 4 Fill in the table with the information given in the  passage. The questions below may help you get the  necessary information you need. Exercise 4 Fill in the table with the information given in the  passage. The questions below may help you get the  necessary information you need. Exercise 4 Fill in the table with the information given in the  passage. The questions below may help you get the  necessary information you need. Outline Outline Paras. 2–3 Para. 1 The importance of winning public support and trust. The main concerns of public relations: a. winning public confidence and goodwill; b. giving the public the necessary information about a company; c. telling the public about a company’s activities, plans or ideas; d. being on good terms with the public, whether large or small. Outline After-Reading Task Paras. 4–8 Activities of public relations: a. the guidelines for PR work: The thoughtfulness about other people’s beliefs, interests, and feelings is the key factor in gaining the confidence of the public. b. the ways to set up a public image: 1) making spee