《商务英语函电教程》Unit 9打包.pptVIP

Unit Nine Packing Learning Objectives To describe the functions of packing To understand several types of packing To learn different Marks of packing To know how to send a packing instruction 1. The functions of packing Packing is of great importance in foreign trade. Whatever mode of transport is adopted, most of the goods to be transported need packing before they are sent. Not only does packing help promote sales, reduce warehousing cost, freight and damages, it also reflects a country’s achievements in science, technology, art and culture. The functions of packing The ultimate purpose of packing is to keep the transported goods in perfect condition with nothing missing on arrival. Good packing must be able to stand the roughest transportation. It has been estimated that as much as 70% of a11 cargo loss could be prevented by proper packaging and marking. 2. Types of packing Large packing／outer packing Large packing/outer packing is packing for transportation. Transport packing is done mainly to keep the goods safe and sound during transportation．It must not only be solid enough to prevent the packed goods from any damage，but also be pilferage-proof, easy to store，convenient to load and unload． (2) Small packing／inner packing Small packing／inner packing is packaging for sales. Sales packing is done mainly to push sales. It aids marketing, consumer advertising, display, presentation, protection, handling and self-service retailing. It is now universally recognized as a decisive aid in selling household consumer goods. It can be realized in various forms and with different materials as long as it is nice to look at，easy to handle and helpful to the sales． 3. Marking （1）Transport marks （2） Directive marks （3） Warning marks （1） Transport marks Transport marks often consist of: 1) consignor’s or consignee’s code name， 2) number of the contract or the L／C， 3) the port of destination， 4) numbers of the packed goods，