Innovation Success in China 如何革新概要1.ppt

Question:Is there a separate Breakthrough Innovation Team for the business(es) you are describing? Base size: Yes: 9; No: 17; Percentage: Yes: 28%; No: 53% * Question: What role does each of the following individuals/functions play in the Innovation process? Base size: Early stage: 38; Middle stage: 26; Launch stage: 8; Percentage: Early stage: 78%; Middle stage: 53%; Launch stage: 16%. * Methodology: Internal survey. 49 respondents. B2B. 75% MNC, 61% FMCG Field work conducted Apr 2012, revenue figures included here is from 2011 revenue Please check the list of companies in appendix. * So far, Gap Chinas online store has received orders from places as far apart as Harbin in Northeast China, Kunming in Southwest China, Xinjiang in Northwest China and Guangdong in South China. Our online service can help the brand stretch to cities without stores,“ said Glen Murphy . * Question: Over the past 3 years, what is the average percentage of each type of innovation in terms of number of products launched? For whose 10%+ revenue is generated by innovation, incremental 63%, breakthrough 22%, me-too 14% For MNC: incremental 64%, breakthrough 26%, me-too 10% For Local: incremental 35%, breakthrough 9%, me-too 56% Methodology: Internal survey. 49 respondents. B2B. 75% MNC, 61% FMCG Field work conducted Apr 2012, revenue figures included here is from 2011 revenue Please check the list of companies in appendix. * Question: Are there stage gates in the NPD process? Base size: Yes: 27; No: 22 Percentage: Yes: 55%; No: 45% * Question: For the products that pass through the stage gates how rigid are they? For product launches, to what degree is the process consistent (follows the same steps, uses the same decision making criteria, involves the same functions such as finance) across businesses, brands and geographies? Base size (Answer for ‘cannot justify’ in related questions has been excluded): No stage gate: 22; With stage gate: 21; Rigid stage gate: 15; rigid an