Leeds大学.docxVIP

LeedsMA Corporate Communications and Public RelationsCompulsory ModulesOptional ModulesCorporate Communications StrategyConsultancy ProjectCorporate Social Responsibility SustainabilityDissertationConsumer Behaviour?Marketing Research?Marketing Communications ?Brand Management Corporate Identity?Media Policy?Public Relations in Practice?Internal Communications Change Management?Relationship Direct Marketing?Faculty of BusinessQualificationMAEntry requirementsA good UK Bachelors degree (minimum 2.1) or equivalent qualification in business, languages, marketing, communications or a related subject, the required English Language qualifications and suitable references.For further information visit: www.business.leeds.ac.uk/masters/entry-requirements/How to applyYou can apply on-line for your chosen programme by going to www.leeds.ac.uk/students/apply.htmOr for further details on how to apply, please visit: www.business.leeds.ac.uk/masters/how-to-apply/FeesTo check the fees for your chosen year of entry, please visit:www.business.leeds.ac.uk/masters/fees/Scholarships and bursariesFor information on scholarships, please visit the website:www.business.leeds.ac.uk/masters/scholarships/Modes of study and duration of the course12 Months Full TimeWhat you studyOur new MA Corporate Communications and Public relations programme is designed to equip you for a successful career in corporate communications or public relations. By exploring the drivers and dynamics of the corporate communications industry, our programme covers the key elements of modern corporate communications. The range of specialist modules delivered includes stakeholder management, brand management, corporate identity, media relations and internal communications. For further information and module details visit www.business.leeds.ac.uk/masters/masters-programmes/ma-corporate-communications-and-public-relations/Learning and assessmentTeaching is by lectures, practical classes, tutorials, seminars and supervis