China’s automotive market - Accenture：中国的汽车市场——埃森哲.pdf

China’s automotive market How to merge into the fast lane with consumer and digital marketing insights China’s spectacular economic growth over the past 20 years is reflected not only in a tenfold increase in its gross domestic product, but also in the emergence of the world’s fastest- growing consumer market and a vibrant, burgeoning middle class. As incomes in China have risen, so have analysts of IHS Automotive estimate is still quite immature and consumer Chinese consumers’ interest in products that vehicle sales will grow by a healthy behaviors are continually evolving. that were previously out of their reach. 8.8 percent in 2013 and average about There is still plenty of time and plenty Automobiles fall squarely into this 6 percent year-over-year growth through of room for other local and foreign auto category. In 2005, approximately six 2020. In that year, 31 million passenger manufacturers to capture significant million vehicles were sold in Greater cars and SUVs will be sold in Greater market share. At Accenture, we believe China. In 2012, that number had climbed China (see Figure 1). By comparison, the OEMs that will fare best in China to nearly 19 million, making Greater the second largest market, Europe, are those that will truly understand China the largest automobile market will report auto sales of only 23 million.1 the needs and preferences of Chinese in the world. While this exceptional It is not surprising that automobile consumers and then give them what they compound annual growth rate (CAGR) manufacturers from around the world are want—in terms of vehicles and the overall of 18.1 percent is not expected to placing China at the very center of their car-buying experience. continue, there is no doubt that Greater long-term growth strategies. Currently, China will remain the numbe