GooglePPT模板剖析.ppt

* * * * * * * * * * * Articles on tracking Offline campaigns. Tips for optimising reports. * * * Spend 20 mins here to cover: Grouping of menus – summary, where visitors come from, what they do on your site, do they convert Data export, print preview for demos Chart annotation – Data labels, expanding pie charts, Date range selector Date comparison Site overlay Geo overlay Selecting different charts Dynamic x-segmentation On-the-fly filters, table sorting * * * What is Analytics? Well it’s (read first line). Simply put it tells you what customers do when they arrive on your website. With that information you can then decide where to spend your advertising budget. How does it show this information? Analytics allows you to (read second line). You can view them online, download them to include in a presentation or email the report itself to any email address. And finally the key benefits are that it allows you to (read third section) * * * * Google Analytics is easy to set up. You can either do it from our stand-alone interface at www.google.co.uk/analytics Or If you’re already an AdWords advertiser, simply click on the Analytics tab in your account * The account creation wizard takes you through the few steps necessary to create an Analytics account. * Finally, once your account has been created, you’ll get a snippet of code to add to ALL of your pages. Once this code is live, you’ll begin analytics tracking! * * After signing into Analytics externally you will be greeted by this screen. Blue – report view gives you instant access to your reports. Red – allows you to make changes to your profile such as adding a goal page Yellow- just like AdWords you can use the same login for several different accounts. This drop down allows you to jump between accounts. Accounts are listed alphabetically so the first account that you will get access to when you sign in will be the one who’s name begins with the earliest letter in the alphabet when compared to the names of