三星手机市场调研.docVIP

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学校代码:10484 学号:010809123114 河南财经政法大学 HENAN UNIVERSITY OF FINANCE AND ECONOMICS 自学考试(工商企业管理专业)本科生论文 论文题目:三星手机营销策略 专业名称:工商企业管理 工作单位:晨光文具里河村 三星手机营销策略 摘 要 近年来,随着我国社会的进步,经济的发展,信息化进程不断地加快和提高,高新科技产品成为人们使用和消费的热点。经济迅速发展,人们生活水平不断的提高,为手机的深入普及创造了条件,同时经济全球化的进程的加快,对信息需求的即时性要求也更为注重了。手机作为20世纪末的新事物,其从从年第二季度开始,三星在全球手机市场的份额终于超过了,成为全球第二大手机厂商。从全球各大区域市场对三星手机市场份额的影响来看,中国市场已经成为三星手机全球销量增长的主要动力成为手机市场上炙手可热的手机类型Samsung mobile phones market research ABSTRACT In recent years,as Chinas social progress,economic development,the process of information technology continue to accelerate and improve the high-tech products people use and consumption of hot spots. Rapid economic development and peoples living standards improve,which created the conditions for the popularity of mobile phones,to speed up the process of economic globalization,more emphasis on the information needs of the immediate requirements. Phone as the new things in the late 20th century,the early stages of development as a simple communication tool,go now to become a new information carriers,the advantages of mobile phones in some ways more than newspapers,magazines and other information carriers. Now more and more people have cell phones as a carry essential items. The third quarter of 2011,Chinese mobile phone market,Nokia continued to hold the users concerned about the degree of the first is concerned that the proportion fell significantly; Samsung,HTC,Motorola,three brand competition,Samsung temporary competitive advantage. From the start of the second quarter of 2007,Samsungs share in the global handset market was finally over Motorola to become the worlds second-largest mobile phone maker. From the Samsung mobile phone market share of the worlds major regional markets,the Chinese market has become the main engine of growth of the Samsung mobile phone global sales. With the development of market demand for diverse,intelligent,3G mobile phone is becoming the type of the hottest mobile phone on the mobile phone market,Samsung mo

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