主题目餐厅创业.docVIP

主题餐厅 创 业 计 划 书 职务安排及创业前言 创业团队：Running-Men 姓名： 职务：CEO兼财务会计 专业班级：12医学检验班 姓名： 职务：总经理 专业班级：12医学检验班 姓名： 职务：餐饮部经理 专业班级：12麻醉二班 姓名： 职务：送货部经理 专业班级：12医学检验班 姓名： 职务：后勤部经理 专业班级：12医学检验班 姓名： 职务：采购部经理 专业班级：12麻醉二班 青春，是用来奋斗和拼搏的，不是用来消沉和颓废的。我们Running-Men创业设计团队，就是抱着这样的想法，开始了我们的征程，我们为了整个集体，为了整个团队，为了我们的事业，我们不曾停歇，我们永不止步，因此，在团队成员的精心协作下，我们有了这样的一份创业计划书。 虽然我们团队成员不都是一个班级的，但我们拥有一颗同样炙热的心，那就是永远不停息的奋斗的心。因为我们相信自己有“宝剑锋从磨砺出，梅花香自苦寒来”的深知；有”长风破浪会有时，直挂云帆济沧海”的坚定信念；有“千磨万击还坚劲，任尔东西南北风”的决心，所以我们坚信，我们会成功！ 目录 一、公司概要 ·········································5 二、公司概述 ·········································6 （一）公司宗旨及体现 ·····························6 （二）公司经营理念································7 （三）公司经营策略································9 （四）公司设施及规划······························11 （五）资本注册····································18 三、 产品与服务·······································19 （一）产品介绍····································19 1、概述·····································19 2、核心产品·································19 3、附加产品·································24 4、餐厅菜单·································25 （二）产品优势 ···································28 （三）服务特色 ···································28 （四）社会效益····································29 四、市场分析 ·········································29 （一）市场描述····································29 （二）目标市场····································29 （三）消费群 ····································31 （四）市场的综合分析······························31 五、竞争分析··········································32 （一）竞争描述····································32 （二）竞争战略···································33 （三）SWOT分析···································33 六、营销策略及销售···································34 （一）营销计划···································34 （二）销售策略···································35 （三）定价策略···································36 （四）市场沟通···································36 七、财务分析·········································37 （一）成本预算···································37 （二）财务预算假设·················