网络深度营销如何征服客户(国外英文资料).docVIP

网络深度营销如何征服客户(国外英文资料) Network depth marketing, how to conquer customers? Often heard: why our site is profitable? When will it be profitable? Should be better network marketing? Why did the traditional market move to the Internet and use it anyway? On the policy answer: the method is wrong, that is, marketing is wrong. Look down on these questions The Internet era has arrived, and the Internet has transformed the world into a global village in the true sense. The Internet has profoundly changed the way we live and think, and will continue to change. In the history of marketing, the concepts of production, product, promotion, marketing, society and big marketing have been put forward. These ideas emphasize more on the initiative of suppliers, the explicit demand and the asymmetry of information. What these marketing ideas claim is only the focus of attention and the complexity of the analysis. These ideas are built on the basis of industrial economy, and can no longer meet the needs of the Internet economy. So we need a brand new marketing concept to arm our brains. This kind of marketing concept can effectively respond to the ever-changing market, should be more concerned about the hearts of customers, should be between the supply and demand sides set up interactive bridge. This is what we put forward in depth marketing. The depth of marketing, is built on the basis of the network, between the enterprise and customers depth communication, identify the target, from caring dominant demand to implicit demand about people a new, interactive, more human, new concepts and new mode of marketing. Depth marketing requires customers to participate in the marketing management of enterprises, and establish long-term cooperative partnership with customers. Through a large number of user-friendly communication work, so that their product brands produce smooth, quiet effect, and maintain long-term customer brand loyalty. Network marketing emphasizes the color of humanistic care fr