11.11营销.ppt

Online marketing What is online marketing Online marketing, also called online advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. The sucsess of Taobao on 11.11 November 11 each year, since the date is special, it is also known as the Single Day. While large websites usually use this day for some large discount promotions to increase sales. November 11, 2014, Taobao 11 11 shopping carnival Alipay turnover reached 57.1 billion yuan, Break the record of last years 35 billion yuan. The rate of increase is growing Reasons for success Creat a festival to marketing Use the entertainment of the Single Day combined with half-price promotion, stimulate consumption Have a comprehensive activities planning, and impact broadly Analysis of Consumer Psychology The psychology of identity influenced by the social environment Consumer Demand is influenced by promotional price The number of people who holds the lifestyle of female otaku and male otaku is growing Smartphone can download all kinds of apps Price is the most important Young people are the main force in online shopping Boxing Day Boxing Day is a holiday traditionally celebrated the day following Christmas Day, when servants and tradesmen would receive gifts, known as a Christmas box, from their bosses or employers,Today, Boxing Day is the bank holiday that generally takes place on 26 December. In recent times, some shops have broken from tradition and started opening on Boxing Day to start the New Year sales. Hundreds of people now spend Boxing Day morning in queues outside shops, waiting to be the first to dive for the sales racks as the doors opened. Boxing Day * * * * *