温州电商的Marketing作业.ppt

Investments ◆ Upfront investment of 5 million Ratio of the industry as a whole: ◎ Students enrollment of nearly 200 million, 20 million adult workers and a large number of athletes and artists. agencies, military units, schools and enterprises demand for stationery and booming domestic market is extremely broad. 6. Company performance ◎ In 2012, Chinas exports of cultural goods US $ 21.73 billion, representing a growth of 16.3%. December export figures for the value of the month turned up. In 2012, the overall monthly export value renders the blazing ahead Chinas cultural products to fall, after the September hit an all-time high of us $ 2.59 billion, export value chain falling in October, November, and December rebound to $ 21.2 billion, an increase of 35.4%, rose 27.5%. Ratio of the industry as a whole: ◎ In international markets, according to the United Nations Statistical Yearbook of international trade statistics. stationery and world trade volume increased year by year. As of 1993 was close to $ 30 billion , whereas China exports less than international market capacity 10%,has a great potential for development. 6. Company performance -corporate culture and values Communication identity service success Motivation Low employee turnover/ reduced payroll cost Attendance Productivity Creative-(never-ending innovation) independent problem solving Ethics Personal accountability-(Who occurred and who is responsible ) Enterprise value ? ? ? 7. Management characteristics 7. Management characteristics -organization structure S（strengths） ? Big market space. (sporting goods, fitness equipment, Office supplies, Office equipment and a variety of cultural goods.) ? Conveniently located.( Zhejiang Wenzhou Ouhai district, adjacent to the railway station, airport. Easy to large-scale storage Center) ? The company has strong distribution network, sophisticated hardware and software support, as well as the quality of the human resources team. Company has a g