星巴克logo英文介绍.ppt

STARBUCKS COFFE Starbucks was founded in 1971 in the United States Its name comes from a novel The white whale 首先说说店名吧， 　　星巴克(Starbucks)1971年创立于美国。 　　而它的命名来自小说《白鯨记》 　　其中有位大副就叫Starbuck 　　他很酷也很愛喝咖啡 　　這個名字讓人联想到海上冒險故事 Starbucks logo is full of mystery,first time on March 29, it is 1971 years. 1971-1987  我后来找到了一幅16 世纪木雕（版画）图案 纹样是斯堪的纳维亚的双尾海妖 I?found a16th century painting So what’s it？ And?it?has?been having?two?opinions? 但是在我翻阅无数书籍终于 在一篇重要文章How the Starbucks Siren Became Less Naughty 找到了关于塞壬（Sirens）的解释。它是指半兽半女人的妖怪包括半鱼半女人和鸟人 而半鱼半女人的才被称为Mermaid.也就是常说的美人鱼 我们姑且就认为星巴克的标志.是人鱼（Mermaid）吧 1987-1992 Only STARBUCKS the word mark was registered on（注册 ）November 18, 1986. 1992-2011 This is the version of the greatest advances . 2011-now Now, Seattle, Pikes Place, Market, Starbucks, retain the original version of the logo. The Change Of Starbucks Logo Starbucks target open 25000 stores in the world, like McDonalds Cappuccino 卡布奇诺 Caramel Macchiato 焦糖玛奇朵 经典咖啡系列classics coffee series Caffè Americano 美式咖啡 Caffè Latte 拿铁 Caramel Macchiato 焦糖玛奇朵 摩卡咖啡mocha coffee 冷饮系列cooler series 拿铁咖啡coffee latte 美式咖啡Café Americano Earl Grey Brewed Tea 伯爵红茶 Calm Brewed Tea提神茶 拿铁Chai Tea Latte 香草拿铁 Vanilla Rooibos Tea Latte 焦糖咖啡星冰乐 caramel frappuccino 可可碎片星冰乐double chocolaty chip frappuccino 星冰乐 frappuccino Blueberry Scone蓝莓烤饼 Chocolate Crème Whoopie Pie巧克力冰派 Spinach Feta Breakfast Wrap 菠菜奶酪早餐包 Egg Salad Sandwich 鸡蛋沙拉三文治 More than 12,000 stores in over 50 countries Mainly lie in North America , Latin America, Middle East and the Pacific Region. In the future: 1.As always, good service. 2. Compete with Nestle to expand market share in Europe. We are at your service Thank you