分析电子商务网站,谈谈怎样应用价格策略和促销策略(国外英语资料).docVIP

分析电子商务网站,谈谈怎样应用价格策略和促销策略(国外英语资料) Key words: management strategy; e-commerce; enterprise Key, Words:business, strategy; E-Business; enterprise For an enterprise, e-commerce is a new means of operation. With the rapid development of Internet and electronic commerce, more and more enterprises begin to realize the management and marketing way to electronic commerce, they formed an e-commerce business and market environment, this is a new competitive international market. In order to adapt to the new business environment, deal with the global challenges of competitors, our country electronic commerce enterprise and carry out or will be carried out e-commerce of traditional enterprises, in addition to choose their own development of the business model, it is more important to develop an effective business strategy to enhance the competitiveness of enterprises. This article focuses on the problems in this field. The mechanism and comparison of one or two business strategies: 1. the mechanism of diversification strategy Diversification strategy is refers to the enterprise while operating in more than two industries, business strategy to provide a variety of basic economic use of different products or services into different markets, it is the enterprise development to a certain stage, an expansion of actions taken for the long-term development. The advantages are: the diversification strategy can make the enterprise gain more market opportunities, make full use of various resources to achieve a variety of business enterprise integration, enrich the products structure or rich product portfolio structure; diversification is flexible and can quickly withdraw from bad business, from which effectively avoid, disperse and reduce excessive specialization risk in addition, the implementation of diversification strategy; enterprises can make full use of the brand effect, the potential of staff, marketing channels and management experience and material resources, providing a variety