公司多元化战略的出发点(陈明)(国外英语资料).docVIP

公司多元化战略的出发点(陈明)(国外英语资料) In recent years, about specialization and diversification has been the focus of enterprises in the process of expansion, and enterprise diversification has become a typical business development strategy. The following is the analysis and discussion of diversification. First, the meaning of diversification strategy Diversification strategy is a development strategy that enterprises at the same time operating more than two kinds of basic economic use the same product or service. Diversification strategy is relative to the enterprise specialized management, and its contents include: product diversification, market diversification, diversification of investment areas and diversification of capital. The diversification of products, is refers to the enterprise new products across a variety of industries are not necessarily related, and the production for the series of products; the diversification of the market, is refers to the enterprise products in many markets, including domestic and international regional market, and even the global market; the diversification of the so-called investment area. Refers to investment in enterprises not only concentrated in one area, but also scattered in a number of regional and even all over the world; the so-called capital diversification, refers to the source of capital and a variety of forms, including physical capital and intangible capital securities, such as stocks, intellectual property, trademark and corporate reputation. Diversification in the general sense refers to the diversification of product production. Diversification and product differentiation are different concepts. The so-called product differentiation refers to the same market segmentation, but in essence is the same product. And diversification is the same enterprise products into the heterogeneous market, is to increase the new product types and enter new market both at the same time. Therefore, diversification is the product market strate