促销应知攻心为上(国外英语资料).docVIP

促销应知攻心为上(国外英语资料) A bottle of mineral water, you say to consumers, from nature, more health; the farmer spring mountain said: good mountain, good water, good taste; Watsons said: can you say it taste?. From these advertising appeals, we can not say who sells the best products, can only say who buys the most suitable for consumers. If the appeal from the psychological appeal to the product and the benefit of the product, it is a useful way to attract consumers. Then, in the promotion, starting from the customers psychological and emotional, but also to enhance service value, to stimulate their desire to buy, change their buying behavior favorable means. Whats the promotion? Crack down on competitive products, enhance sales, establish brands, deal with inventory, or promote new products? Im afraid sales are not for products, because your product may be too expensive, because your product is unlikely to be strong, because your product may lack awareness, because your product may be inferior to competing products. We cant promote the product because of the lack of competitiveness, so we must not take the product itself as the core competitiveness of the promotion! Promotions are not for profit! If you want to make a profit through promotions, then you dont need promotions, because we may lose money even more when implementing promotions! In fact, promotion is the use of consumer psychology, the focus of attention from the promotional products transferred to promotional personnel on. I think the promotion is to win the hearts of consumers! Lets look at the ten major roles of sales promotion: Try to react and change buying habits. Stimulate potential buyers. Ease inventory pressure. Promote market sales. Crack down on competitive products. Increase the number of customer visits and the number of purchases each time. Promote new products and expand cognition Promote complimentary gifts and promote each other Shortage of replenishing funds Enhance enterprise and brand image