价格倒挂,顾客价值和企业长大的“桎梏”治理(国外英语资料).docVIP

价格倒挂,顾客价值和企业发展的“枷锁”管理(国外英语资料) The price upside down or the problem China commodity price expensive, its causes are very complex, we now talk about industrialization, monetary policy, crowding out effect and so on the macro level, the formation mechanism of high price, because for these aspects, in the enterprise and the marketing level is not solved, now only from the enterprise and marketing view of a shallow analysis, in order to corporate brand and marketing to provide some thinking path. In fact, for the construction of a harmonious society, at present the most fundamental thing is to improve peoples livelihood, so that people live happier. With the rapid development of Chinas economy in recent years, the standard of living seems to have improved a lot, but the quality of life and peoples happiness is not in direct proportion to the promotion. The important factor is that prices of commodities are almost the same as those of developed countries, and even higher. Such as clothing, electronic products, cosmetics, Chinese peoples income, only on the beauty were 1/10 of the income, not even, but buy goods, converted to Renminbi price, than Japan and the United States market is also expensive. Not to mention housing prices, cars, oil prices. In addition, the price upside down, and has also adversely affected the enterprise marketing and operations, China manufacturing shift to Chinese creation is still very difficult, many companies prefer to earn Chinese manufacturing processing fees, is not willing to develop the domestic market; even willing to turn to the domestic market, the domestic price to foreign exports is much higher than this. Why is it?! These are worthy of our deep thought. The mechanism of industrial chain has said prices upside down, because prices upside down is varied, many reasons is the macro decision, we are unable to solve in the perspective of marketing, but also micro factors, mainly in the following aspects; first, the high cost of transacti