中小企业的竞争战略(国外英语资料).docVIP

中小企业的竞争战略(国外英语资料) Large enterprises of our country competitiveness of general history is not long, not a solid foundation, so as to allow the development of small and medium-sized enterprises have a wider space, as long as the small and medium-sized enterprises choose the right competitive strategy, can completely change the market structure. Small and medium-sized enterprises in the strength of inferior circumstances, we need to adopt a positive, offensive strategy to change the passive, backward situation. The small and medium-sized enterprise core competitive strategy should be: concentrate on the overall strength of the case, for the formation of advantage in the local market, the local victory, small victories, improve its market position and promote their own development. Then, what are the competitive strategies for SMEs? 1., two differentiated competitive strategies The essence of competitive strategy is to gain competitive advantage through the formation of differences, especially for smes. There are two kinds of competition strategies in the classification of the sources of difference, one is product differentiation strategy, and the other is enterprise differentiation strategy. If small and medium-sized enterprises have neither product differentiation advantage nor operation differentiation advantage, it will be difficult for small and medium-sized enterprises to achieve considerable development. If the product has no obvious advantages, small and medium-sized enterprises can try to form a competitive advantage through lower cost, lower prices, better market channels, faster response speed, more effective alliances and appropriate regional market choice, the majority of Chinas small and medium enterprises are in this business growth differentiation strategy, for example, Lenovo Haier, Changhong, TCL, such as wahaha. DELLs competitive strategy also belong to this category in essence, DELL did not provide any more excellent computer, but DELL at the lowest