2011年7月自考真题谈判与推销技巧(国外英语资料).docVIP

2011年7月自考真题谈判与推销技巧(国外英语资料) National examination and marketing skills examination in July 2011 A single choice (the title of 22 items, each item of 1 points, a total of 22 points) in the four option of each item listed in only one is in line with the requirements of the subject. Please fill in the brackets behind the questions. The wrong choice or not, choose no points. 1., as the core of negotiations, the central point of all negotiations is () A. negotiation body B. negotiation object C. negotiation environment D. negotiation results 2. the real reason for the negotiation conflict is () A. uneven interests B. each other C. distrust each other D. communication is inadequate 3., irrespective of other factors, the common interests which arise entirely from the negotiations themselves are () A. joint interest B. shared benefits C. public interest D. unified interests 4. negotiation space is () A. negotiations maximum Moderate limits of B. negotiations C. negotiations are expected to reach an agreement in the region D. negotiating limits or areas where negotiations can be reached 5., what you want the other person to offer is more than what the other person wants to offer A. competitive strategy B. reconciliation strategy C. compromise strategy D. cooperation strategy 6., negotiators should mobilize various factors, use various negotiation strategies, and strive to achieve the goal is () A. top line target B. expected goals C. acceptable goals D. bottom line target 7 the following reasons for not being part of the negotiations are A.s own deadlock B., the other side makes the standoff C. stalemate arising from bilateral reasons D. stalemate due to environmental causes 8. contract of the people is the name () A. Japanese B. Germans C. Englishman D. American 9.. The organizational structure of product promotion is usually used when the customers of the same kind are more concentrated A. regional formula B. product type C. customer style D. composite 10. to complain about