平狄克 微观经济学 英文 第7版 课件 ch03.pptx

CHAPTER 3 OUTLINE;Consumer Behavior;CONSUMER PREFERENCES;CONSUMER PREFERENCES;CONSUMER PREFERENCES;Describing Individual Preferences;The indifference curve U1 that passes through market basket A shows all baskets that give the consumer the same level of satisfaction as does market basket A; these include baskets B and D. ;An indifference map is a set of indifference curves that describes a persons preferences.;If indifference curves U1 and U2 intersect, one of the assumptions of consumer theory is violated.;The magnitude of the slope of an indifference curve measures the consumer’s marginal rate of substitution (MRS) between two goods.;CONSUMER PREFERENCES;In (a), Bob views orange juice and apple juice as perfect substitutes: He is always indifferent between a glass of one and a glass of the other.;;CONSUMER PREFERENCES;;Clothing (C);BUDGET CONSTRAINTS;BUDGET CONSTRAINTS;BUDGET CONSTRAINTS;CONSUMER CHOICE;CONSUMER CHOICE;;CONSUMER CHOICE;;REVEALED PREFERENCE;REVEALED PREFERENCE;;MARGINAL UTILITY AND CONSUMER CHOICE;;;;COST-OF-LIVING INDEXES;COST-OF-LIVING INDEXES;COST-OF-LIVING INDEXES;COST-OF-LIVING INDEXES;COST-OF-LIVING INDEXES