大学商务英语写作文体风格.docVIP

（一）商务书信的文体风格 一封好的商业书信应该体现出语言自然精练、行文流畅、可读性高的文体风格。 ?? u????? 自然 ?????? 商业书信的写作必须力求“自然”，不能满篇都是过时的商业行话。商业书信要求可读性强。 ?????? 为了使信读起来生动有趣，写信人应该尽量避免使用单调的语言，力求使语言结构富于变化。可使用的方法有： 1. 变化文法结构 ?????? 变换句子的文法结构也可提高信文的可读性。写信时不要千篇一律地使用同一种表达方法。例如，下面这个句子可以用多种方法改写 ?2．增强书信的可读性，还应注意运用精练的语言 商业书信必须语言精练，能用一个单词的地方尽量不要使用多个单词。例如： 高冗余度语言 低冗余度语言 Inasmuch as we require active consideration prior to making a decision, I am afraid that, in the circumstances, you will have to wait. . As we need to consider before making a decision, I am afraid you will have to wait. ? 商业书信的语气 ?????? 商业书信中写信人使用哪种语气十分重要，这可以反映出写信人和收信人之间的关系。 ? 积极的语气 ????????????? 下面左边的三个句子采用提“中性”的语气，而右边相应的句子语气则显得积极。这种积极的语气可以使一个句子听上去更有诚意。 中性 积极 ? I am in receipt of your order for 250 pairs of Niky ‘Conga’ sports shoes. . Thank you for your recent order for 250 pairs of Niky ‘Conga’ sports shoes. ? You failed to send your order to us before the new prices were introduced. . Unfortunately, we did not receive your order before the new prices were introduced. ? We cannot devote much time to your visit as the March Sales figures are being compiled and we are very busy. . We shall devote as much time to your visit as our hectic schedule will permit. ? 撰写书信时下列几件事情必须避免： ·指责对方犯错 ·推卸自己的责任 ·漠视客户的问题 ·拒绝帮助对方 ·对对方的帮助毫不领情 ? 消极的语气 积极的语气 ? It is not our fault if you do not check whether the goods are satisfactory on delivery. ? I am afraid customers are expected to check that goods are satisfactory on delivery. ? Problems of this type are common with the lower model. Next time you will have to buy the more advanced model. ? Problems of this type are far less common with our more advanced model. ? We do not have the time to send our Sales Representative to see you. He is busy dealing with larger accounts than yours. ? We shall be happy to send our Sales Representative to visit you as soon as his heavy schedule permits. I am in receipt of the upgraded software you sent to replace the software we bought in February. ? Thank you ver