华南地区半决赛第一名.ppt

* * * * * * * * * * * * * * * * * * * * Sun after storm A Case Study on Pudong Coffee Shop Dream Chasers Sun Yat-sen University Manager: LIU Mengning Consultants: ZHANG Wei HUANG Peilong PENG Weijian Outline Goal: To help Pudong Coffee Shop weather the STORM. A. Case Overview D1 Learning Growth D2 Internal Process Perspective B1 A STORM Framework D3 Customer Perspective D4 Financial Perspective B. Current Situation Analysis C. Strategy Analysis D. Utilization Implementation E. Net Cash Flow Forecast C1 Strategy Positioning C2 Strategy Map A1 Storm before Sun B S C E1 Income and Cash Flow Forecast E2 Break-even Point E3 Overall Valuation Current Situation Analysis Strategy Analysis Case Overview Utilization Implementation Net Cash Flow Forecast A1 Case overview Strategy Analysis Utilization Implementation Net Income Forecast Social Conditions Technical Conditions Organizational Conditions Revenue Conditions Market Conditions A STORM Framework Analysis A SUN Solution B1 Social Conditions Strategy Analysis Current Situation Analysis Utilization Implementation Case Overview STORM Framework Industry Retrospect: Growing Coffee Consuming in China Broad Prospect: Coffee: A symbol of fashion, elegance and noble Huge gap in the market: Chinese: 3 cups per year American: 500 to 700 cups per year Coffee has a blooming future in China. Net Cash Flow Forecast B1 Technical Conditions Strategy Analysis Current Situation Analysis Utilization Implementation Case Overview STORM Framework Common Satisfied Comfortable Joyful Invalid Bad Awful 1 2 3 4 5 9 7 8 6 1.Wonderful environment 2.Warm welcome 3.Decoration 4.Less flavor and background music 5.Little waiting time Higher price Positive feelings Negative feelings 7. A variety of coffee 8. Employees, who are friendly , familiar with coffee and professional in service 9.Long time waiting for coffee 10 10.Taste and appearance 11 11.Relax and watch the world go by 12 12.magazi