APP营销推广方案模暗腻.pdfVIP

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2017-08-17 发布于湖北
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APP营销推广方案模暗腻.pdf

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APP营销推广方案模暗腻

目录第1 章 App 营销推广方案····································································1 1.1 社区APP 市场前景社区APP 市场前景················································1 1.1.1 社区商业发展潜力巨大 ······························································1 1.2 社区APP 行业现状 ·········································································1 1.2.1 行业壁垒降低，大量竞争者涌入··················································1 1.2.2 竞争主体多元，背景多元化 ························································1 1.2.3 行业发展初期资本市场较为青睐··················································1 1.3 目标人群·······················································································1 1.3.1 项目涉及群体 ··········································································1 1.3.2 市场目标·················································································1 1.4 产品简介·······················································································2 1.4.1 产品定位·················································································2 1.4.2 产品特性·················································································2 1.4.3 产品优势·················································································2 1.5 营销策略·······················································································2 1.5.1 体验营销·················································································2 1.5.2 注意力营销 ·············································································2 1.6 客户需求分析 ················································································3 1.6.1 用户需求·······································································