自考高级英语下Lesson 10 how market leaders keep their egde.ppt

Lesson TenHow Market Leaders Keep their Edge Michael Treacy Fred Wiersema to be all things to all people 面面俱到，令人人满意 identify recognize as being; establish the identity of someone or something I tried to identify her perfume... 我试图分辨出她用哪种香水。 A uniformed chauffeur identified me among the crowd. 一个穿制服的司机在人群中认出了我。 customer value 顾客价值观 stake 1. put at risk; 2. place a bet on; He has staked his political future on an election victory... 他把自己的政治前途押在竞选获胜上。 He has staked his reputation on the outcome. 他将自己的名声赌在了这个结果上。 operational excellence 卓越运营 primarily for the most part ...a book aimed primarily at high-energy physicists... 一本主要针对高能物理学家的书 innovator someone who helps to open up a new line of research or technology or art He is an innovator in this field. 他是这个领域里的革新者。 cultivate foster the growth of He has written eight books and has cultivated the image of an elder statesman. 他已经写了8本书，树立起了其政界元老的形象。 Cultivating a positive mental attitude towards yourself can reap tremendous benefits. 培养一种自信的积极心态会让人受益匪浅。 proposition a proposal offered for acceptance or rejection The proposition that democracies do not fight each other is based on a tiny historical sample. 认为民主国家互不争斗的观点是以一个极小的历史样本为根据的。 hassle-free / hassle an angry disturbance Weddings are so much hassle that you need a good break afterwards. 婚礼真是件折腾人的事，办完后得好好休息才行。 practitioner someone who practices a learned profession 从业者，执业者； push performance boundaries 推进(产品)性能界限 提供性能最好的产品 period a punctuation mark (.) placed at the end of a declarative sentence to indicate a full stop or after abbreviations; 句号 起到强调作用 superior of high or superior quality or performance A few years ago it was virtually impossible to find superior quality coffee in local shops... 几年前在当地商店里几乎买不到优质咖啡。 reside be inherent or innate in; Happiness does not reside in strength or money... 幸福不是由实力或金钱决定的。 The military is based on the principle that the ultimate authority resides in the armed forces. 军队建立的基本原则就是最高权力属于武装部队。 footwear 鞋袜