BU Strtegic Plan 商业战略规划.ppt

CONFIDENTIAL;;WHAT IS A BU STRATEGY?;RATIONALE FOR PROPOSED DEFINITION;COMMON ELEMENTS OF REAL-LIFE STRATEGIES;;BU STRATEGIC PLAN DEVELOPMENT;INDUSTRY DYNAMICS AND IMPLICATIONS;SEGMENT ANALYSIS;Producers;1. Determinants of supplier power Differentiation of inputs Switching costs of suppliers and firms in the industry Presence of substitute inputs Supplier concentration Importance of volume to supplier Cost relative to total purchases in the industry Impact of inputs on cost or differentiation Threat of forward integration relative to threat of backward integration by firms in the industry;Opportunities/Threats How are demand and supply expected to evolve? How do you expect the industry chain economics to evolve? What are the potential major industry discontinuities? What competitor actions do you expect?;SCP APPLIED TO LEXMARK;RESULTING OPPORTUNITIES AND RISKS FOR LEXMARK;COMPETITIVE ASSESSMENT;CAPABILITY PLATFORM: ASSESSMENT OF SOURCES OF COMPETITIVE ADVANTAGE (1/2);Step 1: Ensure that these are the capabilities required to succeed in the industry. Use this list as a thought starter, add and delete as you see appropriate;BU Overall;Necessary capabili-ties in order to succeed in the industry;Necessary capabilities in order to succeed in the industry;BENCHMARK PERFORMANCE AGAINST RELEVANT INDUSTRY KPIs;KPIs;INTERNAL ASSESSMENT;SEGMENT ANALYSIS;SEGMENT ANALYSIS APPLIED TO LEXMARK;TREND ANALYSIS – RETURN ON CAPITAL EMPLOYED (ROCE);TREND ANALYSIS – CASH;TREND ANALYSIS APPLIED TO LEXMARK;INTANGIBLE ASSET CHECKLIST;Technology for products Networking software;STRATEGY ARTICULATION;WHERE TO COMPETE?;WHERE TO COMPETE?;VALUE PROPOSITION;“We will serve the fast-growing segments of the network printer market with high quality, technologically-advanced products targeted to customer needs at a moderately higher price than undifferentiated laser printers”.;Flash memory allowing instantaneous printing and updating of forms in multiple locations Duplex printing – ability to pri