社会库存压力下的专营店出路(国外英文资料).docVIP

社会库存压力下的专营店出路(国外英文资料) On the surface, the cosmetics industry social inventory the first is because the upstream manufacturers (I prefer to call the manufacturer, rather than call brand) more impetuous, blind production, product homogeneity serious caused; secondly, because agents by manufacturers or by pressure manufacturers policies the temptation of a large number of stocks; finally, the pressure of the supplier or retailer is the temptation beyond their ability yahuo. But if a careful analysis will find that all this is because the industry is in rapid development stage, is not mature enough, all aspects of the industry to the end consumer demand understanding is not deep enough, are not allowed to grasp the cause. So where will these social inventory go? Will it bring a shock to our store? How should we deal with it? A hour. Cosmetics franchise stores as an important part of the channels, these will be a problem we have to face and consider. Although the franchise store will suffer social inventory pressure, but it is the whole industry chain damage degree the lightest. This is because: first franchise store in the industry of the end manufacturers out of stock has been decomposed by various links (manufacturers, agents, shopping malls, supermarkets, specialty stores, other shops each off a section), second franchise stores close to consumers more easily into commodities and consumer goods consumed while the manufacturers and agents can only be transferred to the stock of other social sectors, the overall inventory is not reduced, the small boat U-turn, most stores generally relatively small size, when inventory is not reasonable, if willing to work hard, can timely adjust inventory, inventory digestion, so as to optimize the inventory structure. Under the nest, Ann has eggs? Although the franchise store pressure is small, but it can not be a rainy day, you can not be responsible for the industry, you can not be prepared to deal with the risk of industry commun