低毛利时代酒类经销商的出路(国外英文资料).docVIP

低毛利时代酒类经销商的出路(国外英文资料) [a] A few days ago, the author in the service of Shaanxi a large and medium-sized liquor enterprises while visiting a surname dealer, when she knew we had come, face is very ugly. Im afraid you engage in such manager, but you do not make money, XX wine, I have to listen to you: give an account of our price is XX, our delivery price is XX, and the sales commission, terminal fees into the store, treat, and now oil prices so high, do wine root you dont make money. In a word, now do the wine, whether it is wine or beer, mid 90s profit is greatly reduced, the liquor industry has entered the essence of the low margin era. As businesses are bent solely on profit, no wonder that the ugly face, so ugly. In fact, low margin era is not a new term, as early as 2000, the traditional sense of the low margin era has arrived. But I think: Chinese typical two yuan economic structure caused Chinese dealer groups will not disappear, but the transition will occur in the future, the commercial circulation pattern of a high profit sectors play an important role. [two] the reason The game relationship between upstream and downstream interests are not equal. The dealer is a bridge. Connect to manufacturers, manufacturers of products to become intermediary consumers. Down has become the end consumer advocate. Low profit era is emerging from behind game between upper and lower reaches of the relationship between occurrence of dealers. China liquor industry has experienced several periods: 80s product is king of the era; period of advertising is king of the early 90s period; the channel is king after 95 years; about 2000 terminal is king of the era; in 2005 after the period of competition system. In other words, the channel is king era declared the China liquor from precarious period to period of supply and demand balance. This has forced manufacturers to put down the shelf, dealer oriented, manufacturers in order to get the channel distributors support, to meet the var