中国B2C电子商务的发展瓶颈(国外英文资料).doc

中国B2C电子商务的发展瓶颈(国外英文资料) Chinese B2C electronic commerce present and future research on on 08 October 2010 10:59 China Electronic Commerce Research Center comment contact us First, Chinas B2C e-commerce development encountered four major bottlenecks. The traditional enterprise of large-scale intervention in the area of electronic commerce is the best way to break the four major bottlenecks. Integrity without security, inadequate services, short supply chain, not the optimization of logistics system is the development of B2C e-commerce China four big bottleneck. The traditional enterprise scale involved in the field of electronic commerce B2C B2C is to solve the bottleneck of the development of electronic commerce the best way. The industry generally believe that honesty is no guarantee, service is not perfect, short supply chain, logistics system optimization of a series of long-term problems in suspense seriously hindered the further development of electronic commerce Chinese B2C. In addition to the current industry leading several large B2C online shopping mall (Dangdang, excellence, Ctrip, eLong, 139 etc.), most of the B2C online store is no physical store, there is no brand, no financial strength of small enterprises, the integrity of the development bottleneck. C2C by Alipay and PayPal (PayPal) appeared and three party payment means, in the Taobao and eBay platform, to alleviate some credit problems in a roundabout way; Secondly, in the supply chain, B2C businesses provide products and categories is far lower than that provided by C2C, the advantage is to change some of the disadvantages; Third, most of the B2C businesses are not built with third party logistics to improve the long-term relations of cooperation, lack of scale advantages, to use information technology to improve logistics efficiency and reduce logistics costs, the advantages of the C2C should be compared to the logistics efficiency and logistics cost is not reflected, sometimes because of their o