vi设计要素(国外英文资料).docVIP

vi设计要素(国外英文资料) One, two basic elements of visual design, preparation of the application of visual elements design Three, the specific application of design project Four, prepare the VI visual identity manual A logo logo design, visual basic elements, can be divided into the enterprises own marks and goods. Corporate logo features: first, identification. Second, systemic. Third, unity. Its four, its very abstract. Its five times the time. Corporate logo design process: investigate solid state of enterprise management, the analysis of current enterprise visual design, the specific status including the following: first, the concept of enterprise spirit with the enterprises overall development plan. Secondly, the scope of operation, the characteristics of the goods, the nature of service, etc. Third, the marketing and market share of enterprises. Fourth, the reputation and reputation of the enterprise. Fifth, the enterprise operator expects the overall image strategy and the visual recognition style. Sixth, the present situation of the relevant competitors and the characteristics of the industry. Establish a clear concept. Specific design performance. Marking the rigor of the work: first, the careful detail of the detail. Second, the numerical value of the symbol form: one is the square, the two is the dimension mark method, and the third is the Angle of the arc Angle. Third, the variety of symbols: changes in line thickness; The positive and negative changes; Changes in color and black and white; Various points, lines, and surface changes (such as hollow, mesh, surface, line, etc); Changes in the form of different media; To reduce or magnify the changes of form. The enterprise standard word enterprise standard is the name of the enterprise, the name of the enterprise trademark, the activity theme, advertising language and so on. Enterprise standard character: first, recognition. Base two, readability. Third, design. Fourth, systemic. Enterprise standard type: one, ente