编码 解码.pptVIP

Encoding/Decoding Stuart Hall斯图亚特?霍尔的编码/解码理论;Brief Introduction to Stuart Hall;主要论著;Gramscis culture hegemony theorie ;Encoding/Decoding;Encoding/Decoding;信息交流;Encoding 编码;Encoding 编码;Encoding 编码;Encoding 编码;编码;“immediate identity”/ “misunderstanding”;“immediate identity”/ “misunderstanding”;读解的多义性的形成;信息的开放式构建过程;The audience is both the “source” and the “receiver” of the television message. Thus-- to borrow Marx’s terms—circulation and reception are, indeed,”moments” of the production process in television and are reincorporated, via a number of skewed and structured “feedbacks”, into the production process itself. “观众既是信息来源又是电视信息的接收者，流通和接收在电视传播中实际上就是生产过程的环节，并通过‘反馈’再次融入生产过程本身……电视信息的消费或接收本身也是电视??产过程的一个环节……它是信息‘实现的出发点’ 。” ——《编码，解码》斯图亚特·霍尔;电视话语的产生流通划分为三个阶段：;Denotation/Connotation:;Perfectly transparent communication/ systematically distorted communication;三种受众解读立场：;三种受众解读立场：;三种受众解读立场：;斯图亚特 霍尔的贡献;思考：