浅析我国房地产网络广告论文.docx

浅析我国房地产网络广告摘 要：房地产的兴起，为网络广告的发展拓宽了市场，网络广告的兴起，也为房地产的发展提供了空间。房地产和互联网广告相互依存，共同发展。在本文中，对具有代表性的房地产网站的广告形式进行了基本了解。分析了房地产网络广告存在的问题，并提出了房地产网络广告能够健康发展的几点建议。本文共分为四章，第一章是关于房地产网络广告发展的基本情况，对受众分析房地产网络广告、网络广告的投资特征。第二章比较了传统广告与网络广告的优缺点，并分析了其优缺点。第三章主要分析了房地产网络广告发展中存在的三个问题。消费者的消费观念和风俗习惯并没有改变，网络广告有虚假的现象，广告设计缺乏创造性。最后一章主要论述了三个问题，突出了合理的解决方案。首先，要引导消费者的消费习惯和消费习惯，转变传统观念的房地产网络广告行业自律，充分利用网络虚拟技术，网络竞争排名技术。关键词：房地产；互联网；网络新技术；房地产网络广告Analysis of Chinas Real Estate Network AdvertisingAbstract: The rise of real estate, for the development of network advertising to broaden the market, the rise of online advertising, but also for the development of real estate to provide a space. Real estate and Internet advertising interdependence, common development. In this paper, a representative of the real estate website advertising forms of the basic understanding of. Some problems of real estate network advertisement are analyzed, and then some suggestions are provided for the healthy development of the real estate network advertisement.This paper is divided into four chapters. The first chapter is about the basic situation of the development of real estate network advertising, the audience analysis of real estate network advertising, network advertising investment characteristics. The second chapter compares the traditional advertising and online advertising, and analyzes their advantages and disadvantages.The third chapter mainly analyzes three problems existing in the development of real estate network advertisement. Consumers consumption idea and the custom has not changed, the network advertisement has the false phenomenon, the advertisement design lacks the creativity. The last chapter mainly focuses on the three issues to highlight the reasonable solution. First of all, to guide the consumer habits and consumption habits, change the traditional concept of the real estate network advertising industry to self-discipline, make full use of network virtual technology, network competitive ranking technology.Key w