牛津一上6Vocabulary.ppt

* Unit 6 com’mercial (n.) 广告 ----TV commercials often use famous people to promote their products. 电视广告常用名人来促销产品。 commercial (a.) 商业的 ----I work for a commercial radio station. 商业广播电台 ----His new ‘record was not a commercial success. = didn’t make money = advertisement 2. consumer (n.) 消费者 ----We should adopt the consumers’ suggestion. 听取/采纳用户的建议 ----The ‘advertisers expect their commercials to get the attention of the consumers. 广告商期望他们的广告能引起消费者的注意。 2. consume (vt.) ----Those who consume over 500 yuan can get a special gift. ----Each year Americans consume a high percentage of the world’s energy. 每年美国人都消耗掉世界能源的很大比例。 ----The kids soon consumed all the food on the table. 孩子们一会儿功夫便把桌上的食品全部吃光。 con’sumption (n.) 消费 消费;消耗;大吃大喝 3. ‘estimate (n.) 估计 ----One estimate shows that the number of accidents ______ (is/are) rising. 有一份评估报告表明 ----The damage caused by the earthquake was beyond estimate. 地震造成的损失无法估计。 is 3. ‘estimate (vt.) 估计;估价;评估 ----We estimate the cost to be 5,000 dollars. ----It is estimated that the project will last four years. 据估计… ----He is highly estimated among his colleagues. 他在同事中受到很高的评价。 4. typical (a.) 典型的 ----The picture is typical of its kind. 这幅画在同类绘画中具有代表性。 ----The Lantern Festival is a typical traditional Chinese festival. 元宵节是典型的中国传统节日。 be typical of 是…特有的 ----This wine is typical of the region. 这种酒是本地区的特产。 5. identify with 与…产生共鸣;认同 ----I didn’t enjoy the book because I couldn’t identify with any of the characters. 我对任何角色都难以认同。 Many readers found it hard to identify with the author. 很多读者觉得很难与作者产生共鸣。 identity card 身份证 6. ‘advertiser (n.) 广告商;广告人员 ----Successful advertisers understand the psychology of their customers very well. 成功的广告商对顾客的心理了如指掌。 ‘advertise (v.) 登广告 ad’vertisement (n.) 广告 put an advertisement in the newspaper 在报纸上登广告 ‘advertising (a.) 广告的 (n.) 广告业 advertising agency advertising campaign 广告公司 广告攻势 7. materialistic (a.) 金钱至上的