【P3】P3近年重点考题分析 of Dec 2008 Q1—— Mike.pdfVIP

P3 P3 of Dec 2008 Q1—— Mike P3 P3 of Dec 2008 Q1—— Mike 【PP33】PP33近年重点考题分析 ooff DDeeccQQ11———— MMiikkee Dec2008 Q1 a) PESTEL analysis Political Historically, NM was successful in achieving government’s recognition, the number of identified heritage collection has risen from 3 to 7. It’s currently 90% dependent on government funding, however the newly elected government tends to reduce the funding gradually. The funding criteria has changed from emphasizing on No of heritage collections to combinations of disability access, social inclusion and electronic commerce and access, this resulted in the appointment of new full-time director general to pursue a new strategy. Economical Recently the government funding has been stable, the increase of 2009 budget implies a moderate inflation rate @ about 4%. However the impact is neutral as NM’s costs are also susceptible to similar level of inflation. As a public charity, NM has been largely proofed from economic environment. However the anticipatedprogressive reductionofgovernmentfunding willexposeNMtoeconomicreality. It should find ways to increase income and control costs. Social The building alteration was regarded as unsympathetic and out of character with the rest of the building, which could be the reason of the shortfall of numbers of visitor. The increasing crime rate is a threat to NM, the recently reported assaults had scared audience and will deter visitors From figure 3 we can see that the average age of visitors in increasing, weight of age below 30 decreased from 28% in 2006 to 21% in 2007, whereas that of above 46 increased from 56%to63%,thisisatrenddepartingfromthenewstrategicobjective-widersocialinclusion. Technological IT providesopportunitiesfor displaying and viewing artefactsonline, allowing NM to achieve accessibility targets set by the government.