Find out exactly what your audience needs to商务沟通.pptVIP

Find out exactly what your audience needs to know Know Your Audience Before Speaking to a Group Your goal in speaking to a group is to either inform, persuade or entertain them. To achieve any or all of those objectives, you should know their interests, likes and dislikes. Before you speak to a group of people, you should learn as much about them and their interests as possible. Why you need to know your audience Your purpose in speaking to a group is to inform, persuade, or entertain the audience. Your motivation is to get satisfaction from expressing your ideas and getting recognition or applause from the audience. It is important to know what your audience is interested in, what their expectations are and even what mood they are in. How to find out about the audience You can find out about the audience through research before you speak, through interaction at the beginning of your talk, and by making adjustments during the speech. Benefits of know the audience When you know what the audience wants and likes, when you know what mood the audience is in, and when you know something about the audience, they become more interested in what you have to say. Often the speaker does not even have to be a good speaker, and sometimes the subject does not have to be very good, but if the audience feels there is good communication, they will listen and enjoy the speech. They will also give good recognition and applause for the effort. Knowing the audience can result in the benefits you want form giving the talk * * * * * * * * * *