选修九 Unit5 Reading.pptVIP

How Advertising Works Reading Comprehension 1. Where do they advertise? 2. Why do we need to understand how advertising works? AdvertisementsWHERE? Why we need to understand how advertising works? ________so many messages from advertisers _______our daily lives, it is important to understand how advertisements work. Then we can avoid ______________by them. Translation Even some of the casual garments we wear have brand name attached to them which turn us into walking advertisement. 甚至在我们穿的有些休闲服上也印有品牌的名字，把我们变成了“移动广告”。 Part II. What is an advertisement? What is an ad? Who makes and pays for the ads? Part III. How do advertisers make effective advertisements? I. Identify your target II. Appeal to your target III. Use a suitable medium Identify your target be exposed to暴露,面临,曝露 一个人越是多处在英语语言环境下，他或她越能更好地学习语言。 The more one is ___________the English-speaking environment, the better he or she will learn the language. Describe who else might buy the jeans. What media you will use. How you will appeal to them. * * Part 4 (Para 8-9) Part 3 (Para 3-7) Part 2 (Para 2) Part 1 (Para 1) Scanning get the main ideas. Introduction What is an ad? How do advertisers make effective ads? How effective are ads? Part 1. Introduction On billboards On buses On TV On the radio In train stations In newspapers In magazines At the cinema At the airport Everywhere With filling being controlled v-ed v-ing to do sth. adj. adv. prep. phrase with + 宾语 + 宾语补足语 For example: 1) With his eyes ____________(look )upwards, he lay still in the bed. 2) With his eyes ____________ (fix) on the ceiling, he lay still in the bed. 3) With many problems ____________(solve), he couldn’t fall asleep. 4) With many problems ____________(solve), he fell sound asleep. looking fixed to solve solved An advertisement is a ____________or _____________that ______________ or influences people. Adverts are not only made and paid for by___________, but also by__________, _____________ and _