差异化营销策略及应用-1.pdf

2010 10 32 196 LOGIST ICS ENG INEERING AND MANAGEMENT do:i 10. 3969/ .j issn. 1674- 4993. 2010. 10. 0 7 差异化营销策略及应用 t 戴开勋 ( 湖南铁路科技职业技术学院, 湖南 株洲 4 12000) = 在当前激烈的竞争条件下, 企业要想在市场中取胜就必须保持 一定的差 化文中从差 化营销的相关 理论入手, 论述了差 化营销策略的主要内容优点及差 化的风险并进一步提出实施差 化营销策略, 首先以科学 缜密的市场调查市场细分和市场定位作为基础; 其次实施差 化营销要坚持与时俱进, 不断创新; 实施差 化策略要 加强营销全过程的管理和控制, 其中最重要的是注意顾客的反馈 = 差 化; 营销; 策略 = F2 3 = B = 1674- 4993( 2010) 10- 01 8- 03 V ariation M arketing S trategy and U se t DA IKai- xun ( Hunan Raiwl ay technology Vocational and Technical College, Zhuzhou 4 12000, China) = A b stract U nder the cond ition w hich w ith current keen comp etition the enterpr ise needs to m a inta in the certa in difference to be w inne r in the m arket T h is ar tic le ob tains from the re lated theo ry of difference m arketing, discu sses the m a in elem ents, the bene fits and the risks o f the different m a rketing strateg ies P roposed the mi p lem enta tion o f d ifferent m arketing strateg ies, the f irst m ust b ase on the scien tif ic, m eticu lou s m arket research, m arket segm entation and m arket position ing Second, the mi plem entation o f differentm arke ting Strategy should adhere to continu ing innov ate Im plem entation of the d ifferentiation stra tegy is to mi prove the w ho le process o f m arketing, m anagem ent and contro,l the m ost mi portan t th ing is atten tion to cu stom er feedb ack = K ey w ords d ifference; m arketing; strategy , , , , , , , , , , , , , ,