若何安排你的店展产品结构(国外英文资料).docVIP

如何安排你的店铺产品结构(国外英文资料) The main selling points (characteristics) of a competitors main selling machine are similar or similar in appearance. Squeezing the rivals on price, the formation of homogeneous low potential, but on the terminal sales promotion minimized the product, do not suggest customers to buy, shake the customer confidence in the type of purchase. Sniper models: low price, limited sales, 10% of overall sales, 0% profit, and low price strategy for sniping competitive brands. It is introduced in the market in the form of surprise price and special price. The sniper aircraft should be significantly different from the main selling machine in the appearance or performance configuration, limit the quantity of the supply at the end of the sale and restrict the sale. 5, plan for product line length and width Here (in the case of not across product categories), covered with product line length refers to the lowest and highest price range of product line width means at a certain price period provided by the design of model number. For example, our lampblack machine retail price ranges from 600 to 3,000 yuan, which is the length of our product line. We have five models in the price range below 1,000 yuan, which is the width of the product line at this price segment. Product is too short too narrow as many insufficient, obviously not conducive to competition in the market, but the line is too long too wide will be a problem, first of all, the terminal sale points can provide product display space is limited, too long line and cant completely show at the terminal; Second, the attention of the customer resources are limited, the product line is too long, the customer need to spend more time to understand the product information, increase the customers time and the choose and buy of choose and buy hesitate degrees (popular, is to let people see spent eyes), is not conducive to the actual sales volume. Finally, more importantly, each a product launch needs development,