企业文明生根4R门路(国外英文资料).docVIP

企业文化生根4R路径(国外英文资料) Corporate culture takes root in the 4R path -- into the eye, into the brain, into the heart, to start Corporate culture takes root in the 4R path , M A! W; M $d. P9 % -- eye, head, heart, start - corporate culture is the enterprise to solve problems in the survival and development of, as the main body, in the spirit of entrepreneur is considered by member companies effectively, and abide by a series of values, beliefs, standards, specifications. Include vision, mission, core values. ????? The concept of corporate culture is very abstract, let a person some elusive, but it is there, and have a decisive influence on the success of the enterprise and profit, each enterprise, from a small business to a big company, with hundreds of millions of assets, whether their own clear realized that has its own corporate culture. Corporate culture is like a persons personality, which changes with the development of the enterprise or the change of the environment. Sometimes it also sends conflicting messages. Strategic plan by providing the prospects for the development of the company can form the enterprise culture, however, if the enterprise evaluation mechanism, a control system does not encourage individuals to achieve big goals, employees will receive information about the conflict of enterprise culture, and to form their own idea of a corporate culture. ????? Fully the process of culture change management is a fundamental problem, or an enterprise will be found that its corporate culture, does not provide support for enterprises achieve their goals. ????? Corporate culture is an important factor in the successful development of a business. Corporate culture functions as an informal management system because it describes what employees are expected to do. ?? ????? Values are the enterprise of product quality, attitude to customers, to the basic ideas of important problems such as employee attitude, belief is the enterprise employees in peculiar to itself as