电信3G业务校园营销案例研究.doc

毕业综合作业 电信3G业务校园营销案例分析2G时代的以价格目前国3G市场竞争常激烈中国电信、中国移动和中国联通2009年1月拿到3G市场运营牌照之后,推出了的3G品牌,而今以消费者的心理为标准去占领市场并逐步发展为3G的销售手段以占领市场。,以现行国内市场3G研发公司为案例,积极调研本行业的市场状况，了解现在行情及需改进之处。,使客户能多方面体会3G网络的产品的成型的不同阶段,这样就可以做到以体验销售为目的手段,从而来达到策划制定安全管理方案以及手段。,引领消费者更加具体生动的体会了解3G,对而今的销售手段发起新的冲击，3G市场如今竞争日益激烈，销售厂家需提前把握市场动向，从源头领先对手。只有让顾客体验到不同于2G网络的迅捷与灵动，才能更加抓住客户的心理，达到服务营销的合理组合。 关键词：　3G市场体验营销服务营销组合Abstract In the context of the current domestic communications industry situation, past 2 g era to woo customers low price means has already can not adapt to the needs of customers today. At present, Chinas 3 g market competition is fierce. China telecom, China obile and China Unicom the three mainstream operators between preempt the increasingly fierce competition in the market, according to the survey, in January 2009, the three carriers after got the 3 g market operating license, immediately launched their own brand to participate in the competition of 3 g, the most hope to gain the market share. 2 g mobile period mainly to reduce profits to win the market with more and more increasingly weak, now on the basis of consumer psychology to occupy the market and gradually developed into 3 g sales approach in order to occupy the market. Himself after the positive research both at home and abroad marketing theory, to the current domestic market for 3 g research and development company as a case, positive research market conditions in the industry, understand the market now and need to be improved. Do theory basis and use foreign advanced experience, made the experience , enables customers to experience many 3 g network products formed at different stages, so that you can do it for the purpose of experience marketing means, thus to achieve the planning to develop safety management program and method. Authors whose aim is to lead the Shaanxi occupy a place in todays 3 g market, leading the consumer experience of the more specific and vivid understanding of 3 g, for todays sales approach a new shock, 3 g market com