新编剑桥商务英语unit_9.pptVIP

Contents 9.1 branding 9.2 getting through Reading Translation Scan the text Complete the article with the phrases Underline any smell Examples of how companies have used these smells Synonyms for the word smell Text study title 句子翻译：A-G A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the-way ice cream shop 在那里，锥形华夫卷筒的香气弥漫在空气中，使游客的脚步不由自主的走向一家地点偏僻的冰激凌店 B. that his grandmother used to make C. which typically includes more than six smells D. whose recently-introduced cell phone keypad was lavender-scented 它最近推出的手机键盘散发出薰衣草香味 E. when it began twelve years ago F. why so many companies are now associating brands with a scent 为什么现在有如此多的公司热衷于将品牌与某种香气联系 G. who walk around reception will get a whiff of a chocolate chip cookie 走在前台四周的人会闻到芬芳空气公司生产的巧克力碎饼香味 Language points What is that smell? 那是什么味道？ 闻香而动 香气与品牌 Para 1 Van Epps 范艾普 Bree .Van De Camp _desperate housewhife 布里范德坎普 Briefcase 手提箱 Take …off将…取走 Strip 条状物， paper strip 纸条 Smell of… Sugar and butter 带有黄油味道的香甜气息 Fragrance芳香，花香 ScentAir 芬芳空气 The scent of a woman Brand identity 品牌识别 Para 2 Jingle广告歌 In the mood Vanilla and mandarin香草-柑橘味 Mandarin Language 普通话 Mandarin duck 鸳鸯 Mandarin Orange橘子 Get a whiff of… What is better than having a brand people want to use because of fragrance? 还有什么比用香味增加品牌吸引力更为巧妙的方法呢？ Fragrance as a marketing tool Sony Doubletree Hotel Proctor and Gamble Para 3 Custom 定制的 Quadruple 成为四倍的 Para 4 Liquid aroma 芳香剂 Cartridge芯式容器，套筒 Dial调节控制器 Refill 重新装满 Out-of-the-way 偏僻的，不为人知的 Para 6 Smell has a greater impact on purchasing than everything else combined. If something smells good, the product is perceived as good. 气味对于购买欲望的影响比所有其他影响因素结合起来影响都打。一个产品如果闻起来舒服，人们就会认为他是好产品 Underline any smell Sugar and butter带有黄油味道的香甜气息 Vanilla and mandarin香草-柑橘味 White tea Lavender cherry Examples of how companies have used these smells Para 2:in stores to put customers in the mood for buying (Sony) Attract the customers to displays (PG) Para5: make shoppers wait longer Vi