小组作业zumo.pptVIP

Zumo—creating a global brand Background: Zumospa Background: Zumo Zumo’s key features Zumo as a global brand: initial strategy BRAINSTORMING SESSION 1. Does Zumo need a new name? If so, what? 2. Introduce new Zumo varieties for different market segments e.g. Diet Zumo? Other versions? 3. Redesign Zumo bottle/can? If so, how? 4. Create a new slogan? Suggestions? 5. Ideas for TV/radio advertisements? Also, newspapers magazines? 6. Price – Medium range? 7. How to compete against similar products from Coke, Pepsi, Heinz, etc.? 8. New market opportunities for Zumo? 9. Create a special division to market Zumo worldwide? 10. Apply to be official sponsor at next Olympic Games? MEMO To :The directors of Zumospa From : Marketing manager Date : 4 March Subject: Zumo-creating a global brand Zumo is a good name , it’s special for young people . We should re-design Zumo bottle in order to carry conveniently in different occassions . The slogan can helps to give it an identity and positive image . For example : Give you new impetus or drink it you will have the word . As for the price , some think it should be higher because in people’s opinion higher means good quality . Some think it should be in the medium range so that can attractive wide market . The rest agree with that the price should be lower because we can using the local resources reduce costs . I think the second idea is suitable as a new product . As for how to compete with similar products , we agree with putting ads on kinds of ways . Such as TV , internet ,newspaper . To fit with our products , we suggest invite famous sport star LinShuhao as our spokesman . There is a sound we should apply to be official sponsor at next Olympic Games . It’s a nice chance to let all the word know our products . 组员： 金丽琼 林爱爱 刘燕芝 陈晓霄 胡巧妙 朱晓 * * * * Many food and drink products, household names Products Innovative advertising and marketing; careful selection of products; marketing round the world through