告白剖析124(国外英文资料).docVIP

广告分析124 We are all familiar with the advertising slogan, which also calls advertising and advertising slogans. It is in our lives, literally, it has become part of our lives. Isnt it? Drink wahaha, eat is sweet! Early one, late one, away from the cold. Good teeth, good appetite, good health, good taste. In fact, there is not only advertisement in the merchandise, but also in every aspect of our lives. HongKong return, have advertisement language: the tomorrow of Hong Kong is better! Beijing hosts the Olympics, and we can see it everywhere: Beijing -- 2008. The school classroom has good study, day day up. Even go to the toilet, the toilet also has advertisement language, come and hurry, go to also huff! Here we mainly talk about commercial advertising. What is the slogan? It is a memorable, special place, especially important sentence or phrase in the advertisement. The role of advertising in advertising is to make the finishing point or the icing on the cake. Many good products and famous brands are accompanied by advertisements that have a good advertising slogan. While people are enjoying the material comforts, they also taste the excellent advertisement and advertising language of the product to bring to them the delicious food. It is perfectly possible to say that good advertising has formed a cultural treasure trove of human wisdom. Many excellent slogans such as old wine, long lasting and memorable. A diamond lasts forever. A bride at her wedding, in exchange for her wedding ring, used the slogan to express her fidelity to love. You see, the strength of the slogan is how big! It tastes great. This is the coffee slogan, but dont we say it often? How to create good advertising? The first thing to stress is that advertising is not an isolated word, not a word game. Advertising is a part of advertising that should be created with the full advertising strategy. Those good slogan in now view it can exist independently, used alone, but it is original and it is also