从秀域的长大看企业若何发育平台型计谋(国外英文资料).docVIP

从秀域的成长看企业如何发育平台型战略 How do companies develop platform strategies from the growth of the show Bai gang/the pen is a knowledge of the enterprise growth research institute/article The first model, the leader of the value chain, is to become a platform type value chain organizer. This pattern is essential to a strategy that affect customers, through a service to become a category demand service platform, and then integrate with other services or content, become a comprehensive service platform, and then build on the industry value chain control power. A platform strategy is developed Enterprise strategic transformation and upgrading of platform type, is gradually on the value chain of a certain link development ability for the user, and then into the users value chain, to provide more new application service or product, so as to realize the new strategic leap. So how did the new value chain come into being? In reality, how does the enterprise develop new strategies from quantitative to qualitative in order to develop a new strategy? We only through careful analysis of actual cases, can show the vitality of the theory of value, helps us understand theory details, so that the theory is used for us. The strategy or model is, in fact, developed through marketing to create customer value, which is the main theme of the latest thinking of Mr. Bao. From the case of the show domain enterprise, we can analyze the process in depth! Public data shows, show domain by ms xiao-ning li founded in April 2005, now has developed into a more than ten thousand employees and almost a thousands nationwide Chinese beauty chain stores, advertising on its web site is mainly lose weight. However, why can show domain in such a short time, developing so rapidly, beyond the many well-known domestic enterprises and become the industry first, and will achieve greater span development? What is the rationale behind it? And what is the pulse? In the case of Mr. Bao, we have studied the question of how c