2010年世界logo设计趋势.docVIP

加德纳通过条例草案 When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoL site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design.当测量的35000多名已经提交了世界各地在过去18个月LogoL网站标志的相对优点，那将是超级有帮助的一些神奇的扫描仪一样的设备，可以进行排序客观地比较，分类，并量化了每一个设计的成功。 But likely such a device could only spot the obvious visual trends.但这样的设备可能只能点明显的视觉趋势。 For example, some directions in design are driven by certain tools.例如，在设计的一些方向推动某些工具。 Illustrators Swirl and Pucker tools as well as Scriptographer would emerge as likely suspects this past year.插画的涡流和折叠工具以及Scriptographer嫌疑人可能会成为过去一年。 Also, that design can be heavily influenced by current events would become evident quickly: Witness the enormous crop of O-shaped logos inspired by the 2009 US Presidential elections that have emerged in the last year.此外，这种设计可以很大程度上受当前事件的影响将很快显现出来：见证了2009年美国总统已在去年选举中出现的灵感O型标志巨大的作物。 But its only the human eye—combined with the eight-year track that this LogoLounge Trends Report has now blazed—that could reveal actual movement.但是，这只是人类的眼睛，用8年跟踪这LogoLounge趋势报告现已开辟的联合，可以揭示实际行动。 Heres what I discovered after reviewing the thousands of submissions: Transparency in logo design has become a bona fide design tool, like type or color, not a trend.以下是我发现后，数以千计的审查意见书：在标志设计的透明度，已成为真正的设计工具，如类型或颜色，而不是一种趋势。 Its too ubiquitous anymore to be considered a direction: It just is.它太普遍不再被认为是一个方向：这得是。 Also, brightness in hue has become pervasive, likely due to the publics eye being thoroughly trained now for light-projected, on-screen color.此外，在色彩亮度，已成为普遍的，可能是因为市民的眼睛是全面培训轻型预计现在，屏幕上的颜色。 We now live in a RGB, not a CMYK world.我们现在生活在一个RGB，而不是一个的CMYK的世界。 Text is ever more important in identity design.文本是在形象设计越来越重要。 Driven by the delinquent dollar, clients and designers are working hard to make identity messages more succinct and/or direct, and incorporating ac