一带一路下我国茶叶市场开拓策略与建议.pdfVIP

专家论坛 黄艳，刘菲，孙威江：白茶产品与加工技术研究进展 5 中国茶叶加工 2016 （2 ）: 5-15 “一带一路”战略背景下 我国茶叶市场开拓策略与建议 陈富桥， 姜仁华* ， 姜爱芹， 胡林英， 陈磊 （中国农业科学院茶叶研究所， 浙江杭州 310008 ） 摘 要： “一带一路”是我国新时期的重大国家战略，而茶叶曾是传统“一带一路”上最重要的商品，在中国对 外经济、文化交流中有着极其重要的战略意义。 通过分析当今“一带一路”沿线区域或国家茶叶消费与贸易特征，深 刻剖析制约我国茶叶对“一带一路”沿线区域出口的因素，发现我国茶叶对“一带一路”国家出口仍有较大提升空间， 进而提出了“一带一路”战略背景下的我国茶叶的国际市场开拓策略与具体建议。 关键词： 一带一路；茶叶；国际市场；贸易；消费 中图分类号： ； 文献标识码： 文章编号： （ ） F323.7 S571.1 A 2095-0306 2016 02-0005-11 DOI:10.15905/ki.33-1157/ts.2016.02.001 Development Strategies and Suggestions for Tea Market under the Background of “The Belt and Road Initiative ”Strategy CHEN Fu-qiao, JIANG Ren-hua*, JIANG Ai-qin, HU Lin-ying, CHEN Lei （ Tea Research Institute of Chinese Academy of Agricultural Sciences, Hangzhou 310008, China ） Abstract: “The Belt and Road Initiative ” is a major national strategy in current China, while tea used to be the “ ” ， most important commodityon traditional Belt and Road which played an extremely important strategic role in the countrys foreign trade and cultural exchanges. Through the analysis of current tea consumption and trade characteristics ， in the regions or nations along the “Belt and Road ” this paper elaborated the restricting factors of tea export in the regions along “The Belt and Road ”, and foundout that there was great potential for tea export to the countries on “The Belt and Road”. Thus, it puts forwardinternational development strategies and suggestionsf