长征医院2009广告推广建议案.pptVIP

本案概述Program Overview 医院现状Hospital status 1 本案目的Program Purpose 2 对贵医院的建议Of hospital Advice 3 核心理念Core Philosophy 4 本案内容Program Content 5 媒体策略Media Strategy 6 合作模式Cooperation model 7 医院现状Hospital status 1-1 医院现状Hospital status 1-2 本案目的Program Purpose 2-1 对贵医院的建议Of hospital Advice 3-1 对贵医院的建议Of hospital Advice 3-2 加强医德医风建设，提高医疗服务质量。确保食品药品安全。坚持计划生育的基本国策，稳定低生育水平，提高出生人口素质。 对贵医院的建议Of hospital Advice 3-3 对贵医院的建议Of hospital Advice 3-4 核心理念Core Philosophy 4-1 核心理念Core Philosophy 4-2 核心理念Core Philosophy 4-3 本案内容Program Content 5-1 本案内容Program Content 5-2 媒体策略Media Strategy 6-1 媒体策略Media Strategy 6-2 媒体策略Media Strategy 6-3 合作模式Cooperation model 7-1 合作模式Cooperation model 7-2 合作模式Cooperation model 7-3 合作模式Cooperation model 7-4 合作模式Cooperation model 7-5 长征 珍爱男女一生 ChangZheg Treasure Men and women Life 青島弘历基品牌顾问有限公司 2009.7 提供 系岛城专业治疗生殖系统疾病的综合性医院； Department of Castle professional treatment of reproductive system diseases in general hospital; 青岛长征医院拥有检验中心、检验仪器等诊疗设备和众多生殖医学专家，将男女生殖系统疾病细分为生殖感染诊疗专业、生殖功能障碍诊疗专业、生殖整形专业、计划生育专业、传播疾病诊疗专业、不孕不育诊疗专业，辅以基因细胞对接(病毒疣、疱疹)诊疗中心、医学检验中心，医学影像中心，药剂调配中心，物理治疗中心、光能治疗中心共六大诊疗专业。 Changzheng Hospital, Qingdao has a test center, testing equipment, such as medical equipment and many experts in reproductive medicine, reproductive system for men and women of reproductive infectious disease clinic is broken down into professional, professional treatment of reproductive dysfunction, reproductive professional plastic, family planning, professional, medical professional-borne diseases, infertility clinics professional, with cell docking (wart virus, herpes) medical centers, medical testing centers, medical imaging center, pharmacy deployment center, physical therapy center, a total of six treatment centers light professional clinics. 近年来，随着人们对医疗服务的要求不断提升和市场化竞争的深入，同类医疗机构竞争明显加大，以致影响青岛长征医院的市场业绩。 In recent years, with peoples demand for medical services of rising competition and market depth and similar medical institutions significantly increased competition, Cha