论文—关于中国动画产业状况的思考.doc

哈尔滨理工大学学士学位论文 PAGE 关于中国动画产业状况的思考 专业 动画设计 研究方向 动画产业管理 学生姓名 陈成 学号 0413010160 导师姓名 邹晓枫 PAGE 30 关于中国动画产业状况的思考 摘要 动漫产品本身有巨大的市场空间，有调查显示其价值在千亿元以上，而动漫产品的衍生产品市场空间更大，动画在其他领域也会创造的更多价值，我们如何去挖掘开拓这片市场，我想结合动画产业的现状，思考这些年中国出现的种种问题，并试图寻求发展之路，也许对未来的中国动画产业所有贡献。动画的价值，到存在的问题，再到寻找出路，逐步的深入探索这片领域。 中国目前儿童食品每年的销售额为人民币350亿元左右，玩具每年的销售额为人民币200亿元左右，儿童服装每年的销售额达900亿元以上，儿童音像制品和各类儿童出版物每年的销售额达人民币100亿元。在某种程度上，这些行业今后的发展与行销都有赖于动漫这一新兴产业的带动作用，以此类推，中国动漫产业将拥有超千亿元产值的巨大发展空间。 可是我们面对的问题依然巨大，动画市场人才，动画产业管理，包裹营销运营销售等等，这都是在整个动画大体系中占据主导地位的关键因素，我们有什么，我们需要什么，这是个值得深思的问题。 关键词：动画市场价值，产业问题，出路 Ponder of Chinese Animation industry actuality Abstract Animation product has a huge market。Some investigations show that its value is more than 100 billion yuan every year, and the market for the derivative products of animation is larger than that of animation itself. In other areas, the animation industry will create more value. Studying the status of the animation industry, thinking about the questions appearing in China resent years, we try to find out better ways to develop this market, it will make much contribution to Chinas animation industry in the future. From the value of animation, to the existing problems, to finding a way out, we gradually explorate this field. Today, the annual sale amount of childrens food is about 35 billion yuan, annual sale amount of toys is about 20 billion yuan, the annual childrens clothing sale amount is more than 90 billion yuan , the annual sale amount of audio-video products and various publications for children is 10 billion yuan.As mater of fact, the future marketing and development of these industries are dependent on the development of animation. Chinas animation industry will have output ability of 100 billion yuan. It has a bright future. In China However, we still face enormous problems in this field, such as short of the technical persons who design for animation, the low level of the animation industry management and marketing operations, and so on.