商贸函电.pptVIP

Commercial Texts ---linguistic features and translation 王小亭 About CT. 沟通媒介 每封信函在本质上都是一封促销信，每写一封信就是在推销一样东西：产品、公司形象、企划或是你自己。 许建忠 《工商企业翻译实务》 Principals 善意与商誉 短小精悍 简明生动 亲切称谓 正面意义 书信格式 Categories Establishing business relation Inquiry 询盘 Offer 报盘 Counter offer 还盘 Order 订货 Acceptance 接受 Contract 签约 Packing 包装 Shipping 装运 Insurance 保险 Payment 付款 Claim 索赔 使用if条件句 If you can accept US$275 and send us a proforma, we will open a letter of credit for 1,000 sets. 如能接受275美元的价格并寄送形式发票，我方即开立1000套的信用证。 If you agree to reduce your price by 5%, we are prepared to make an order of up to 500,000 yuan RMB.如果贵方同意降价5%，我方准备下单订货，金额为人民币五十万元。 I should find it most helpful if you could also supply samples of these gloves.希望贵公司顺带惠赐手套样品。 使用模糊语言 场合： 不想说明详情 缺少具体信息 自我保护 表达礼貌 劝导对方 We shall see our way clear to make shipment as early as possible. 我方将设法尽快装运。 If you can drop your price some，we will persuade our clients to meet you half-way. 如果贵方能降低一点价格，我方将说服我们的客户作出让步。 篇章特点 行文特点 直截了当 开门见山 层次清楚 语言风格 自由口语化 Dear Sirs, The Tokoy Trading Co.Ltd. informed us that you are exporting a variety of shirts, skirts and infant sweaters. Would you please send us details of your various ranges, including sizes, colors and prizes, and also samples of different qualities of material used? We are one of the oldest and largest department stores here and believe there is a promising market in our area for moderately priced goods of the kind mentioned. When replying, please state terms of payment and discounts you allow on purchase of quantities not less than five gross of individual items. Yours faithfully Translation Tips 1、独特词汇的专业含义和固定译法 We enclose our Shipping Instruction Form and shall be glad if you will fill this in and return it to us, together with a copy of the invoice, for Customs