小天鹅洗衣机产品竞争力研究.docxVIP

摘要:随着经济全球化的发展,国际进出口特别是家电产品贸易越来越普遍,竞争也越来越激烈。在竞争如此激烈的国际大市场中,无论企业愿意与否,都必须接受优胜劣汰的规则,增强国际竞争力加强提高产品质量是企业发展的唯一选择。本文以中国重要省份江苏省为背景,具体以江苏省无锡市的家电小天鹅为例,来研究家电出口国际竞争力,从市场占有率、贸易竞争力指数等分析进而对政府和企业提出相应的应对策略,如:提高产品信誉、更新技术改造、保障产品质量等方式。关键词:国际竞争力,家电产品,市场占有率,更新技术改造Abstract: With the development of economic globalization, international trade especially the electrical appliances products are becoming more common and the competition is becoming more and more intense. In the intense competition of the international market, under such a highly competitive international market, both companies are willing or not, they have to accept the rules of survival of the fittest and to enhance international competitiveness strengthened to improve product quality. Because only in this way can we enterprise development. In this paper, Chinas major provinces of Jiangsu Province as the background, specifically in Wuxi City, Jiangsu Province, home appliances Little Swan, studying the international competitiveness of exports of home appliances, from the analysis of market share, trade competitiveness index and then presented to the appropriate government and enterprises coping strategies, such as: increasing product credibility, updating technological innovation, guaranteeing product quality and other means.Keywords: international competitiveness, electrical appliances, market share, updating technological innovation 目录41前言42文献综述53小天鹅产品简介与出口现状53.1小天鹅产品品牌历史和品牌荣誉63.2小天鹅产品产量和出口量73.3小天鹅产品出口存在的问题84小天鹅出口国际竞争力分析84.1小天鹅出口国际竞争力的评价标准94.2小天鹅出口国际竞争力现状114.3小天鹅出口国际竞争力不足原因的分析125提高小天鹅出口国际竞争力的策略及有关措施125.1强化品牌建设,加大宣传力度125.2加强树立质量观念,加大以质量取胜的战略的力度135.3突出产品优势,强调产品优点135.4改变外形,增强设计艺术感14结论15参考文献16致谢1前言在对外贸易的发展过程中,出口商品在产品的结构和布局方面有了相对较大的改进,产品结构是权衡一国出口商品国际竞争力的重要依据。本文以江苏省小天鹅股份有限公司为例来分析产品出口的国际竞争力。该出口商品的产品结构仍旧是处于低层次;在国际产业分工中仍处于低端;出口产品加工深度不够;服务贸易总体水平还不高,服务出口结构滞后;出口产品技术含量及附加值有待提高;出口商品自主知识产权匮乏。这些弊端使得产品处于经济效益不佳,增长缓慢,出口商品总体竞争力不强的情况。所以当前从小天鹅来分析整个江苏省甚至隐射整个中国的当务之急是提升出口产品的国际竞争力。本文从加快发展高新技术产业、加快核心技术的研制和引进、实施出口名牌战略、增强产品艺术设计感等方面着手,提升小天鹅的国际竞争力。通过本文详细的阐述与