Effective measure to enhance the affinity of College Newspapers Discover.docVIP

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2017-05-13 发布于浙江
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Effective measure to enhance the affinity of College Newspapers Discover.doc

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Effective measure to enhance the affinity of College Newspapers Discover

Effective measure to enhance the affinity of College Newspapers Discover Abstract The characteristics of the college newspaper and the reasons for lack of audience analysis, construction of the proposed enhanced by the high ridge newspaper columns and force cable audience in order to achieve reunification, and to lt;lt;Chongqing Technology and Business University, reported thatgt;gt; as an example, Keywords affinity College Newspaper Columns Modern communication theory, the audience is not only the recipient of the information, who is also the feedback of information, communication status by the two sides are equal, do not respect this law, the media is bound to lose the audience. The face of high-quality reading groups, colleges and universities Newspapers are still accustomed to board with a serious face, self-centered, focused on the mission is bound to make people afraid. coupled with the rapid development of the network, college newspaper is facing the risk of losing readers. to find an effective path to achieving readers to return to college for every one Newspaper editor’s responsibility. First, the college newspaper’s position and influence of contrast Since March 18, 1998 Press and Publication Administration issued a lt;”On the establishment of Issues Series College Newspapers Newspaper noticegt;gt;, the college newspaper into the unified management of the published newspaper series, the Chinese University Newspaper ushered in a century in the history of boom. According to statistics, as of September 2004, with a national unified publication number in the college newspaper has more than 1,000, more than 3,000 people editorial team, an annual circulation of more than 3000 million The audience covers all teachers and students of Chinese universities and some community .2005 June, the Ministry of Education issued a document guiding the first newspaper work, clear the important status and function newspaper: “college newspaper is the Party Committe