市场营销2发布版要点.ppt

（一）消费者收入 （一）消费者收入 （二）消费支出模式和消费结构 （三）消费者的储蓄与信贷 （一）政治环境 （二）法律环境 （一）新技术革命是一种“创造性的毁灭力量” （二）新技术革命引起经济产业结构的变化，为某些企业提供了新的机会，也给一些企业形成了威胁。 （三）新技术革命引起了企业市场营销策略的变化。 包括：产品策略、定价策略、分销策略、促销策略。 （一）价值观念 （二）教育水平 （三）价值观念消费习惯 （四）审美情趣 （五）道德规范 SWOT 分析 Site Overlap. Accurately measure unique users contributed by each publisher. Identify when publishers overlap to deliver multiple impressions to the same user. Site Overlap provides clarity about the effect of each element of your media plan. * Site Overlap. Accurately measure unique users contributed by each publisher. Identify when publishers overlap to deliver multiple impressions to the same user. Site Overlap provides clarity about the effect of each element of your media plan. * If they are doing something as a result, it is telling me something. That that brand impact has not caused me to invest more of my time. So how do we measure time? How do we give it a value? “Dwell Time” is the latest answer from 经管系 to try an answer online where TV currently fails – whether the user was in front of the TV or not. It is a solution to justifying the audience is actually taking in the message. Not just what they did but for “how long” – it is “brand time” – a point of measurement that can show the impact on the audience where they are. It goes much deeper then reach and frequency. It goes deeper than page open – all they do is show me exposure, not that I have a connected relationship. The metrics advertisers should look at, for brand campaign, is reach (how many were consumers were affected) frequency (how many times) and dwell time (how long). * * If they are doing something as a result, it is telling me something. That that brand impact has not caused me to invest more of my time. So how do we measure time? How do we give it a value? “Dwell Time” is the latest answer from 经管系 to try an answer online where TV currently fails – whether the user was in front of the TV or not. It is a solution to justifying the audience is